By industry
Different verticals,
different rhythms.
8 Shopify Plus verticals with their own AOV, repeat behaviour, and app-channel drivers. Each one needs a slightly different shape of app.
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Fashion & Apparel
£45–180+New arrivals, Size restocks, Drops and waitlists.
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Beauty & Skincare
£25–95+Routine reminders, Replenishment, Subscriptions.
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Jewellery & Accessories
£75–500+Wishlists, Gift edits, Premium PDPs.
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Food & Drink
£25–75+Subscription management, Seasonal launches, Gifting.
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Sports & Outdoor
£60–200+Drops, Training collections, Member access.
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Homeware & Lifestyle
£80–500+Saved rooms, Collection-led merchandising, Back-in-stock.
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Baby & Kids
£35–150+Size stages, Gift lists, Repeat essentials.
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Consumer Electronics
£100–1500+Price drops, Spec comparison, Bundle deals.
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