Six builders, twelve features
Real published pricing. Real ownership models. The features each builder is genuinely best at, not a strawman comparison. Reviewed May 2026.
| Feature |
Talmee
|
Tapcart
|
Plobal
|
Shopney
|
Vajro
|
Appbrew
|
|---|---|---|---|---|---|---|
| Entry pricing | £1,999 / mo flat | $300 / mo | $199 / mo | $99 / mo | $99 / mo | $249 / mo |
| Top-tier pricing | £1,999 / mo flat | $1,350+rev | $1,199 | $499 | $999+success | $1,499 |
| Revenue share | None at any tier | Plus tier | Higher tiers | None standard | Above $100k | Varies |
| Setup fee | None | None | None | None | None | None |
| Design | Bespoke React Native | Template editor | Drag-drop + iframes | Theme templates | Templates + live | AI-led builder |
| Launch time | Two weeks managed | Same day starter | 1-3 days | Days | Days | Days to weeks |
| Code ownership | Brand owns | Licensed | Licensed | Licensed | Licensed | Licensed |
| Support | Senior engineers | Account mgr Plus | White-glove ent | Live chat | Email + chat | Dashboard + AM |
| Headquarters | Manchester, UK | Los Angeles | Pune | Istanbul | Chennai | Bangalore |
| Shopify Plus | B2B, Markets, Functions | Full | Full | Strong | Strong | Full |
| Live selling | On request | Limited | Limited | Limited | Best in class | Limited |
| AI personalisation | Custom integration | Native | Limited | Limited | Limited | Core feature |
Six builders. Two real questions: who owns the code, and does the price scale with revenue or stay flat.
Custom vs templated
Talmee writes the React Native code. The other five run the brand inside a configurable editor. If the brand has design standards, custom usually wins. If speed-to-launch trumps differentiation, the templated builders win.
Flat fee vs revenue share
Talmee stays flat at every GMV level. Tapcart Plus, Plobal enterprise and Vajro enterprise scale with revenue. The crossover where flat fee gets cheaper sits around £30,000 a month in app revenue for most brands.
License vs own
Five of the six are platforms. The brand licenses access. Talmee writes the React Native source code under the brand's name and hands over the App Store and Google Play accounts. If the relationship ends, the app stays.
Frequently asked
Shopney and Vajro both start at $99 a month. Both come with template constraints and (for Vajro) a success-fee model that activates above $100k a month in app GMV. Talmee starts higher at £1,999 a month flat but never introduces revenue share at any volume.
Talmee, in almost every case. Once a brand crosses about £30,000 a month in app revenue, the percentage and success-fee models on Tapcart Plus, Plobal enterprise and Vajro enterprise overtake the flat fee. The crossover point is published per-builder pricing data, not a guess.
Only Talmee. The other five operate as platform-as-a-service: the brand licenses access to a managed app running on the platform infrastructure. If the relationship ends, the app ends. With Talmee the React Native repository, the App Store account and the Google Play account all stay in the brand name.
Tapcart starter is the fastest possible launch, same day with default templates. Shopney, Vajro and Plobal land in days. Talmee takes two weeks because the design is custom and managed end to end rather than a template configuration.
All six support Shopify Plus. Talmee, Tapcart Plus, Plobal enterprise and Appbrew premium tiers all expose B2B, Markets and Functions natively. Shopney and Vajro support the same features at lower depth, which matters mostly for brands running the more complex Shopify Plus features.
Vajro. The live-selling tooling is the most mature of the six and the one feature where another builder genuinely beats Talmee in 2026. For brands building around live commerce, Vajro is the right pick.
Read the head-to-heads
Last reviewed 5 May 2026 · Manchester
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